The Broadway Musical, Grease presented some challenges in producing an eye popping advertisement. Like how do you make a font look like grease stains? How do you capture the theme of the show? Check it out and see if you think of Grease when you see this ad.

In this piece I originally did search lights in an “X” formation on the Grease sign logo but, then realized the search lights looked like legs with the title just below the crotch. Do ya think that was the right message? Probably not…

As much as I like the gradients used in the lenses of the search lights and the layered look of the light paths criss-crossing the Curtain Call logo I realized I needed to drop them. I think it made an improvement (check it out below). I’ve found in many cases the simpler the design the better.

I really like the pink used in the background it goes with the 50’s theme of Grease. The yellows and oranges remind me of the signs done in neon light.

These pieces was created with Adobe Photoshop and Illustrator.